Paweł Lipka

Marketing & Philosophy

Examples of low budget commercials from software developers.

How to promote your IT services with low budget animation? Check some examples with short comments and estimated production time, based on my own experience. Example 1. It’s very simple mix of animated text and iconographic, but still enough to keep viewer’s attention for a while. The more simple animation is the more emphasis on Read more about Examples of low budget commercials from software developers.[…]

Storytelling and documentaries as a marketing tool?

Everybody now wants to tell stories in marketing. Funny thing is most people don’t give a shit about company they work in, so it’s hard to believe about their authentic passion to tell stories of its products… But one of our deepen needs is to communicate, so every form of it is better than just Read more about Storytelling and documentaries as a marketing tool?[…]

Prestigous way to show company logotypes.

Here is a production of my animation studio created for a film festival to present its sponsors and partners. Please take a look how cool it is. People familiar with visiting events like conferences, classes, expos know that when it’s time to show sponsors/partners there is usually very raw picture file with logotypes put all Read more about Prestigous way to show company logotypes.[…]

Impact your audience with strong opening.

Imagine the beginning of the conference. When you can say if it’s not just an event, but a great one? Many beautiful hostess, famous speakers, many visitors, big and classy location, good branding, media promotion, etc. Then the event starts and you watch the introduction looking like a movie trailer! How many events have such Read more about Impact your audience with strong opening.[…]

How to persuade your boss to use viral marketing.

Forcing people to share your commercials in social media without paying them is usually achieved by creating viral campaigns. Campaigns usually based on some kind of risky ideas. Sometimes it’s just a humour or maybe violence, insult or any kind of controversy. People love to share stupid, funny things or very meaningful ones, but rarely something Read more about How to persuade your boss to use viral marketing.[…]

The cheapest way to do animated commercials.

Very strong point of using animation materials vs video is that everyone knows that video is easier to make. Everyone can do this worse or better. Animation is not the case. So having animated movies promoting your company/products/services is much more prestigous and also make it easier to get noticed. But if you don’t want to Read more about The cheapest way to do animated commercials.[…]

How to promote your products with action packed animation/video?

Especially when you promote products/services that are considered “Manly” it is worth to use action based promo materials. When a man watches the commercial he connects when more manly attributes are visible there, like strength, honor, heroism, aggression, action, conflict and other traits seen as manly. It is not only social, but biological man’s need Read more about How to promote your products with action packed animation/video?[…]

Small companies waste a lot of money on advertising that doesn’t work.

When you turn on the tv, surf the net or even go outside (so unpopular these days) you see different types of advertisement. And interesting dynamics happen. The biggest mistake many small players do is trying to copy promotional ideas the big players use. Why is that? Because usually what you see is big players. Read more about Small companies waste a lot of money on advertising that doesn’t work.[…]

Subtle and effective way of brand promotion.

One of our clients did very courageous thing. He spent a lot of money in our studio to get 3 short animated movies, that actually were not about his business. No pulsing logotypes and repeating company names 100 hundred times during one commercial!;) Not too popular approach. Instead he wanted funny animation and only subtle Read more about Subtle and effective way of brand promotion.[…]

How to present speakers of your event.

Take a look how speakers of your conference can be presented. We produced it for one of the biggest business event in Poland “Gryfy Dolnoslaskie”. Every portrait was painted in Photoshop, based on delivered photo. The background is a simple 2d animation technique and all that connected with music and voice. Makes it more attractive Read more about How to present speakers of your event.[…]

Promotion ideas for Real Estate Developers.

If you consider big amount of money a problem then real estate developers has lots of problems. Paradoxically the amount of cash make them all look the same. Just visit any real estate trade fair to check their “boxes”. Nice prints, displays, furniture, but creativity and freshness usually sucks. And all those young beautiful saleswomen Read more about Promotion ideas for Real Estate Developers.[…]

IT guys and good visual taste in their products.

There are two worlds. Analytical thinking freaks representing IT and smooth, gentle, babymind artistic people on the other side. The second group work on feelings and therefore their sense of esthetics is usually well developed. You cannot say this about IT guys. If any product is created there should be a inner need of cooperation Read more about IT guys and good visual taste in their products.[…]

Prestigous marketing tool for dominant companies.

Is your company a dominant player on the market? There are different promotion tools depending on company scale and brand recognition. Smaller companies are satisfied with social media posts based on text and photos. But with growth there are more tools to access. That’s why bigger brands produce more multimedia content and buy noticable internet Read more about Prestigous marketing tool for dominant companies.[…]

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