If you are exhibiting at a trade show, the main goal is to attract as many people as possible to your booth. During the Las Vegas fair, one of the companies ordered a set of animations from us, the sole purpose of which was to attract people to their stand. The animation had no substantive value at all. It only acted as bait.
Here is one of the three animations we did for them:
If you're a marketer or a company owner, I encourage you to read my article: